This story was originally posted in Digiday. Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo)…
This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these…
This story was originally published in Ad Age. When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential…
This story was originally published in Beet.TV. CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics…