This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years.…
Natalie Bell, CEO at MG OMD, spoke at the 2021 YouTube Festival about how brands can, and have, benefited from the use of YouTube in their marketing. Natalie Bell was…
This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless…
This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal study among 1,000 respondents over…
Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across…
This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe…
Marketing Week columnist and founder of the Mini MBA in Marketing, Mark Ritson, debates his principles of ‘Bothism’ with Omnicom Media Group UK chief executive Dan Clays - as a…
OMG MENA’s Director of Product, Diversified Services and Partnerships, Jessica Usenbor explains how to use social platforms to get started with effective brand commerce strategies. Social commerce, or ‘s-commerce’, exposes…
Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving. What are the most important trends in programmatic advertising today…
This article was originally published by Ad Age. Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom Media Group, working with Australian-based…