This story was originally published in Ad Age. Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its…
Omnicom Media Group MENA, the holding company of OMD, PHD and Hearts & Science, has announced a new structure for its Investment Team. The move is designed to enhance the…
The events of the past two years have led to significant disruption to the advertising landscape. People’s media habits changed considerably as their physical location was altered. Advertisers were driven…
The appointment of Sarah Kendall as UK managing director comes as Fuse reveals that revenue grew about 16 per cent last year after a difficult 2020, rising from about £6.9m…
Omnicom Media Group’s high-growth agency brand Hearts & Science has promoted UK managing director Garrett O’Reilly to chief executive after he helped transform the agency’s fortunes in the UK market.…
PHD UK has appointed Sarah Nugent as managing director of its London office and Toby Nettle as chief client officer. The pair are long-serving managing partners of the agency and…
This article was originally published by Adweek. A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand…
This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the…
Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the…