By OMD UAE’s Karan Kukreja Blending human emotion with technological advancement is the best way for creativity to thrive, as marketers look for new ways to make a purposeful impact.…
Elie Khouri shares his lessons from Nike's anniversary commercial for its "Just Do It" slogan Neither Colin Kaepernick nor Nike need an introduction but their combination in the 30th anniversary…
Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding the best vehicles in which to place ads. When there was…
Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard™. Omnicom Media Group MENA agencies, OMD, PHD and Hearts…
Agencies that have helped their client shape their future must now do it for themselves While 2018 turned out more challenging than he’d hoped, only two of our CEO’s 12…
Turkey's global home appliance brand Beko, part of Arçelik Group, has consolidated its regional media account into OMD following a pitch. The account was previously shared between two networks, with OMD managing the brand’s activities…
Thanks for making Wellness Week 2019 a success by attending and taking part in our activities! We went over an array of subjects regarding fitness and well-being, from the breakfast…
In its own words, Communicate magazine created a ranking of the "40 most successful, driven and ambitious individuals under the age of 40". It used criteria such as past work…
In its annual “Faces to Watch” list, Campaign Middle East highlighted the top talent aged 30 and under that are shaping the industry from the creative, digital and media…