This article was originally published by MediaPost. While it’s not uncommon for MediaPost to recognize the same organizations years in a row as our media agencies of the year, our…
Tyler Jenkinsjanvier 16, 2020
This article was originally published by Campaign. The decision is now turning into a charitable tradition for the agency network. Omnicom Media Group is putting its money where its mouth…
Tyler JenkinsDécembre 16, 2019
This article was originally published by Campaign. OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence 2019 global…
Tyler JenkinsDécembre 12, 2019
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is…
Tyler JenkinsDécembre 10, 2019
This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in 2019 and…
Tyler Jenkinsnovembre 8, 2019
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
Tyler Jenkinsnovembre 4, 2019
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago. As fraud…
Tyler Jenkinsoctobre 28, 2019
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become technology partners…
Tyler Jenkinsoctobre 23, 2019
This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
Tyler Jenkinsoctobre 8, 2019
