This article was originally published by Digiday. Omnicom Media Group (OMG), the media arm of holding company Omnicom, has formally endorsed Unified ID 2.0 as the post-cookie solution best suited…
Tyler Jenkinsjuillet 9, 2021
This article was originally published by MediaPost. Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of…
Tyler Jenkinsjuillet 7, 2021
OMG had a stellar showing at this year's Cannes Lions International Festival of Creativity with 70 Lions won across the group, including 38 by OMD Worldwide, 19 by PHD and 12 by Hearts & Science. OMG…
Tyler Jenkinsjuin 28, 2021
This article was originally published by Dagens Media. Incoming OMG Sweden CEO Fredrik Eriksson and his predecessor, Ali Tajbakhsh Fredrik has been the CEO of OMD, which is Sweden's highest-ranked…
Tyler Jenkinsjuin 23, 2021
This article was originally published by Digiday. Omnicom Media Group — arguably the last of the agency holding companies to declare a strategy to address supporting minority and diverse media…
Tyler Jenkinsjuin 4, 2021
May is Asian Pacific American Heritage Month (APAHM) – a time to reflect on the integral influence and impact of Asian Americans and Pacific Islanders (AAPI) throughout U.S. history. With…
Tyler Jenkinsmai 31, 2021
This article was originally published by Campaign. The global health technology company is consolidating its $300 million integrated account with the holding company. Philips will consolidate its $300 million (£212…
Tyler Jenkinsmai 25, 2021
This article was originally published by Variety. Annalect, the data and analytics division of advertising holding company Omnicom Group, has struck a pact with data technology firm InfoSum, the latest…
Tyler Jenkinsmai 18, 2021
This article was originally published by Digiday. Omnicom Media Group, Digiday has learned, has launched OMG Signal, a newly formed consumer panel of approximately 2 million Americans it can access…
Tyler Jenkinsmai 18, 2021
