By: Jeff Campbell, Managing Director, Southeast, Resolution Media & Darrell Jursa, Senior Vice President of Partnerships, Resolution Media It turns out that the customer personalization ideas presented in the 2002 Tom…
By: Matt Phillip, Strategy and Effectiveness Director, Manning Gottlieb OMD How we buy things is becoming more polarised: on one hand, you have demand for shopping to be as easy, as…
By: Jaime Gómez, Strategy Director, OMG Chile It is no longer a tendency, but a reality—technology has changed how people make purchases. From groceries to durable goods like televisions or even cars,…
By: Wilson Standish, Director, Innovation, Hearts & Science In the world of consumer packaged goods, product discovery—and ultimately selection—has been largely limited to store isles, or a “digital shelf” built…