This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
Tyler Jenkinsmai 21, 2018
Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
Tyler Jenkinsmai 15, 2018
This article was originally published by Adweek. When Omnicom-owned Hearts & Science became AT&T’s media agency of record in 2016, the win was both an evolution of the telecom’s longstanding…
Tyler Jenkinsmai 15, 2018
This article was originally published by Adweek After noticing that more brands were turning to social media stars and influencers to pitch their products and create campaigns, Kerry Perse saw an opportunity to…
Tyler Jenkinsmai 15, 2018
We believe our people are our greatest asset and are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual…
Tyler Jenkinsmai 8, 2018
This article was originally published by Variety TV viewers may know Enterprise best for its TV commercials featuring Joel McHale and Kristen Bell. Now the company hopes people will recognize…
Tyler Jenkinsmai 2, 2018
This article was originally published by MediaPost Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to the newly created position of chief analytics officer. In his new…
Tyler Jenkinsmai 1, 2018
This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can…
Tyler Jenkinsavril 30, 2018
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in…
Tyler Jenkinsavril 30, 2018
