This article was originally published by Adweek When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly…
Tyler Jenkinsseptembre 28, 2018
This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included thick reference…
Tyler Jenkinsseptembre 11, 2018
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given that there's…
Tyler Jenkinsseptembre 6, 2018
This article was originally published by afaqs The study will set guidelines and benchmarks that can direct future planning practices. Given the increasing importance of video in digital planning, Omnicom…
Tyler Jenkinsaoût 27, 2018
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed by “fresh…
Tyler Jenkinsaoût 15, 2018
This article was originally published by Ad Age. Activision, the Santa Monica, California-based video game developer, has consolidated its global media planning and buying with Omnicom's OMD without a review. The change…
Tyler Jenkinsaoût 14, 2018
Danny Hopwood, EMEA president of digital display at Omnicom Media Group, chatted with ExchangeWire’s CEO about transparency within the agency renumeration model. Hopwood highlights how important is it to articulate the…
Tyler Jenkinsaoût 6, 2018
Danny Hopwood chatted with ExchangeWire’s founder and CEO, to discuss the service model and went into detail about what has motivated brands to bring programmatic capabilities in-house, and what impact this…
Tyler Jenkinsaoût 1, 2018
This article was originally published by Business Insider. Harry's and Casper mattresses are just two brands that have reshaped how consumer trust is built in a US advertising landscape no longer responsive to…
Tyler Jenkinsjuillet 31, 2018
