This article was originally published by Beet.tv CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes…
Tyler Jenkinsjanvier 17, 2019
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an hourlong “whistle-stop…
Tyler Jenkinsjanvier 11, 2019
This article was originally published by Campaign. Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in…
Tyler Jenkinsjanvier 7, 2019
This excerpt is featured in an article originally published by Digiday. “Where we are with cross-platform measurement is Comscore and Nielsen are sort of the only games in town from…
Tyler Jenkinsjanvier 2, 2019
This article was originally published by Arab Ad. Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency of product…
Tyler JenkinsDécembre 26, 2018
This article was originally published by Beet.TV. SAN JUAN — By dint of being digital and connected, new over-the-top TV services are supremely measurable. So why is that…
Tyler JenkinsDécembre 21, 2018
This article was originally published by MediaPost. When Omnicom launched next-generation agency Hearts & Science in 2016 and named Annalect founder-CEO Scott Hagedorn to run it, it needed another All…
Tyler JenkinsDécembre 21, 2018
This excerpt is featured in an article originally published by the New York Times. When advertisers buy the commercials that appear before or during longer videos, they don’t know if…
Tyler JenkinsDécembre 16, 2018
This article was originally published by More About Advertising. One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will…
Tyler JenkinsDécembre 15, 2018
