Elie Khouri speaks to Gulf News about where the media industry is headed. The maths may be simple but dealing with the implications is much less so. Take the regional…
amreen ahmedifévrier 11, 2019
Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard™. Omnicom Media Group MENA agencies, OMD, PHD and Hearts…
amreen ahmedioctobre 30, 2018
Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding the best vehicles in which to place ads. When there was…
amreen ahmedioctobre 24, 2018
During his six-year tenure at the helm in the UAE, Samara has strengthened the agency’s service offering, created a new agile structure, secured many local, regional and global accounts, and…
amreen ahmedioctobre 3, 2018
Elie Khouri shares his lessons from Nike's anniversary commercial for its "Just Do It" slogan Neither Colin Kaepernick nor Nike need an introduction but their combination in the 30th anniversary…
amreen ahmediseptembre 23, 2018
Last year, LinkedIn introduced a series of quick-fire chats with agency leaders in their EMEA blog. They recently invited our CEO, Elie Khouri, to take part in an interview…
amreen ahmedijuillet 12, 2018
Why educating disadvantaged children and reducing our carbon footprint are key missions for OMG MENA At Omnicom Media Group MENA, we truly believe that businesses have a responsibility to our…
amreen ahmedijuin 28, 2018
In today’s borderless digital world, data protection enters a new era, but how will media companies in the Middle East cover their backs? For media companies across the Middle East,…
amreen ahmedijuin 26, 2018
By OMD UAE’s Karan Kukreja Blending human emotion with technological advancement is the best way for creativity to thrive, as marketers look for new ways to make a purposeful impact.…
amreen ahmedijuin 26, 2018
