This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is…
David Wright-Spanerjuin 11, 2018
The View From the #BeetRetreat: OMD’s Winkler: Ease of Viewing, Data Consistency Are Keys to Success
This article was originally published by Beet.TV Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an…
David Wright-Spanerjuin 8, 2018
Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar What Egypt has experienced in the past 18 months is nothing less…
David Wright-Spanerjuin 1, 2018
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to…
David Wright-Spanermai 31, 2018
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t bury himself…
David Wright-Spanermai 30, 2018
This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when her son was born with Down Syndrome, she realized that while many…
David Wright-Spanermai 29, 2018
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
David Wright-Spanermai 29, 2018
This article was originally published by Adweek Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even…
David Wright-Spanermai 22, 2018
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
David Wright-Spanermai 21, 2018
