By OMD UAE’s Karan Kukreja Blending human emotion with technological advancement is the best way for creativity to thrive, as marketers look for new ways to make a purposeful impact.…
David Wright-Spanerjuin 26, 2018
This article was originally published by Ad Age. Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating…
David Wright-Spanerjuin 22, 2018
Omnicom Media Group networks earned top honors, across categories, at this year’s Cannes Lions International Festival of Creativity: CATEGORY: HEALTH & WELLNESS OMD OMD USA | Insurance | “TV Doctors…
David Wright-Spanerjuin 22, 2018
This article was originally published by Beet.TV CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing…
David Wright-Spanerjuin 21, 2018
This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE, part of…
David Wright-Spanerjuin 19, 2018
This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent holding companies…
David Wright-Spanerjuin 16, 2018
This article was originally published by Beet.tv Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season,…
David Wright-Spanerjuin 14, 2018
Investments in data and analytics have steadily grown particularly in this region but many companies may find themselves unequipped to truly embrace data. Produced in partnership with Annalect, in this…
David Wright-Spanerjuin 13, 2018
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might see is…
David Wright-Spanerjuin 12, 2018
