This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed by “fresh…
David Wright-Spaneraoût 15, 2018
Danny Hopwood, EMEA president of digital display at Omnicom Media Group, chatted with ExchangeWire’s CEO about transparency within the agency renumeration model. Hopwood highlights how important is it to articulate the…
David Wright-Spaneraoût 6, 2018
Danny Hopwood chatted with ExchangeWire’s founder and CEO, to discuss the service model and went into detail about what has motivated brands to bring programmatic capabilities in-house, and what impact this…
David Wright-Spaneraoût 1, 2018
This article was originally published by Business Insider. Harry's and Casper mattresses are just two brands that have reshaped how consumer trust is built in a US advertising landscape no longer responsive to…
David Wright-Spanerjuillet 31, 2018
This article was originally published by Mumbrella. Education I graduated from Boston University with an economics degree. Since BU, as it is commonly known, has one of the best college…
David Wright-Spanerjuillet 31, 2018
This year’s installment of The Power List, Adweek's fourth annual ranking of the top players across advertising, marketing, media and tech, sees Omnicom Media Group's global chairman and CEO, Daryl…
David Wright-Spanerjuillet 22, 2018
Congratulations to Campaign's 30 Under 30 for 2018, (powered by Media Week) including: Guy Tonkin, Paid Search Lead, Omnicom Media Group UK Steffie Beaven, Audience Planning Manager, Manning Gottlieb OMD…
David Wright-Spanerjuillet 19, 2018
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…
David Wright-Spanerjuillet 17, 2018
This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well as a…
David Wright-Spanerjuillet 12, 2018
