Omnicom Media Group's President of U.S. Investment, Catherine Sullivan, has been named one of Campaign US's first-ever Female Frontier honorees. She has been recognized in the Making Moves in Media…
This article was originally published by TVWeek. In early September 1989, TV Guide’s annual Fall Preview edition hit the newsstands. One of the touted shows was the upcoming fall debut…
This is a translation of an article originally published by Business Insider España Joan Jordi Vallverdú, CEO at OmnicomMediaGroup Spain. Martín Castro OmnicomMediaGroup is the media division of Omnicom Group, one of…
Agencies that have helped their client shape their future must now do it for themselves While 2018 turned out more challenging than he’d hoped, only two of our CEO’s 12…
This article was written by Elie Khouri and originally published by Campaign Middle East. 2018 has marked the anniversaries of several important events, including 100 years since the end of…
This article was originally published by Adweek. “Progress isn’t about embracing change—it’s about igniting it,” DeRiso says, and she puts such preaching into practice for clients large and small, positioning…
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to mobile... One…
Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard™. Omnicom Media Group MENA agencies, OMD, PHD and Hearts…
Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding the best vehicles in which to place ads. When there was…
This article was originally published by Campaign Asia When Omnicom Media Group launched its first operation in APAC twenty years ago, starting with OMD Hong Kong, the market dynamics were…