This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to…
Tyler Jenkinsmai 31, 2018
Richard Kim (46) wird Managing Director von Hearts & Science Germany: Ab sofort bildet er mit André Rahn die Geschäftsführung der auf datenzentriertes Marketing spezialisierten Agentur, die Teil des Omnicom…
Alex Carvalhomai 30, 2018
This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when her son was born with Down Syndrome, she realized that while many…
Tyler Jenkinsmai 29, 2018
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
Tyler Jenkinsmai 29, 2018
This article was originally published by Adweek Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even…
Tyler Jenkinsmai 22, 2018
This article was originally published by Ad Age. British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review. The incumbent was GroupM's Mindshare. ID…
Tyler Jenkinsmai 22, 2018
This article was originally published by B&T OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last…
Tyler Jenkinsmai 22, 2018
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
Tyler Jenkinsmai 21, 2018
The reforms in the Kingdom create numerous opportunities for marketers, if you play your cards right, says Elie Khouri Among the many reforms in Saudi Arabia initiated by King Salman…
amreen ahmedimai 21, 2018
