Global News

This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the Cannes…

This story was originally published in Digiday. Continuing a drumbeat of e-commerce moves that it’s rolling out during Cannes Lions, Omnicom has partnered with the king of commerce, Amazon, in…

This story was originally published in Digiday. In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company…

This story was originally published in Digiday. As if e-commerce isn’t already a hot enough topic in the media industry, Digiday has learned that Omnicom plans to announce a raft…

This story was originally published in MediaPost.  Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership…

This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has…

This article was originally published by Adweek. A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand…

This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the…