This article was originally published by TVWeek. In early September 1989, TV Guide’s annual Fall Preview edition hit the newsstands. One of the touted shows was the upcoming fall debut…
Omnicom Media Group's President of U.S. Investment, Catherine Sullivan, has been named one of Campaign US's first-ever Female Frontier honorees. She has been recognized in the Making Moves in Media…
This article was originally published by More About Advertising. One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will…
This excerpt is featured in an article originally published by the New York Times. When advertisers buy the commercials that appear before or during longer videos, they don’t know if…
This article was originally published by MediaPost. When Omnicom launched next-generation agency Hearts & Science in 2016 and named Annalect founder-CEO Scott Hagedorn to run it, it needed another All…
This article was originally published by Beet.TV. SAN JUAN — By dint of being digital and connected, new over-the-top TV services are supremely measurable. So why is that…
This excerpt is featured in an article originally published by Digiday. “Where we are with cross-platform measurement is Comscore and Nielsen are sort of the only games in town from…
This article was originally published by Campaign. Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in…
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an hourlong “whistle-stop…
This interview was originally published by Turner. Scott Hagedorn, CEO of Hearts and Science, joined Turner on the set of their "Create Connection" series, where he discussed consumer attention, the…