Congratulations to Hearts & Science, OMD and PHD on being recognized for excellent work at this year’s Campaign Media Awards. Find out more about the wins and work below:
This article was originally published by AdExchanger. Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and digital planners…
This article was originally published by Campaign. PHD has learnt a lot since it launched its internal collaboration platform, Source, in 2012. Mike Cooper welcomes Publicis Groupe's rival version, Marcel,…
This article was originally published by Ad Age. OMD is shutting down the factory. The Omnicom Media Group-owned agency's Ignition Factory, to be exact, which for a decade worked on "out-of-the-box" ideas…
This article was originally published by Communicate Online. Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and…
This article was originally published by Variety Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming…
This article was originally published by Communicate Online. With a name like Christos Demetrios Solomi, you can easily guess that I probably have some Greek in me. Growing up in…
This interview was originally published by Video Ad News. The consolidation we're seeing in the TV world is largely being driven by established media companies realizing that their strategies for…
This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well as a…
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…