It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that would follow.…
Tyler JenkinsApril 30, 2018
YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event—which…
Tyler JenkinsApril 30, 2018
This article was originally published by Adweek. The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy.…
Tyler JenkinsApril 27, 2018
This article was originally published by Marketing Interactive. While there are those who spend their nights wondering about their position in the corporate ladder, unravelling the future of the industry is…
Tyler JenkinsApril 25, 2018
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
Tyler JenkinsApril 23, 2018
This article was originally published by Beet.TV Kathleen Brookbanks knows the future is mobile – she just has to hire for it. The chief operating officer of Omnicom’s two-year-old agency Hearts & Science…
Tyler JenkinsApril 17, 2018
This article was originally published by Business Wire IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services…
Tyler JenkinsApril 16, 2018
This article was originally published by Beet.TV Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind…
Tyler JenkinsApril 12, 2018
This article was originally published by Adweek In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping…
Tyler JenkinsApril 9, 2018
