This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is…
Tyler JenkinsJune 11, 2018
The View From the #BeetRetreat: OMD’s Winkler: Ease of Viewing, Data Consistency Are Keys to Success
This article was originally published by Beet.TV Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an…
Tyler JenkinsJune 8, 2018
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to…
Tyler JenkinsMay 31, 2018
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t bury himself…
Tyler JenkinsMay 30, 2018
This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when her son was born with Down Syndrome, she realized that while many…
Tyler JenkinsMay 29, 2018
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
Tyler JenkinsMay 29, 2018
This article was originally published by Adweek Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even…
Tyler JenkinsMay 22, 2018
This article was originally published by Ad Age. British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review. The incumbent was GroupM's Mindshare. ID…
Tyler JenkinsMay 22, 2018
This article was originally published by B&T OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last…
Tyler JenkinsMay 22, 2018
