This article was written by Dana Sarkis, Head of Marketing Science and Growth Strategies, Hearts & Science MENA, and originally published by Campaign ME. The relationship between brands and consumers…
Tyler JenkinsFebruary 12, 2019
This article was originally published by Gulf News. Dubai: More than $1 billion a year spent on advertising in the Middle East and North Africa is ending up in Silicon Valley.…
Tyler JenkinsFebruary 9, 2019
This article was written by Mike Cooper, CEO, PHD Worldwide, and originally published by Adweek. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of…
Tyler JenkinsFebruary 7, 2019
This excerpt is featured in an article originally published by Marketing Interactive. Kung hei fat choi! As the year of the dog ends, so begins the year of the pig.…
Tyler JenkinsFebruary 4, 2019
Today, The Internationalist announced its picks for their 2018 Agency Innovators list. Omnicom Media Group had three executives who earned a spot: Deric Wong, CEO, Omnicom Media Group Hong Kong…
Tyler JenkinsFebruary 1, 2019
This excerpt is featured in an article originally published by The New York Times. A stormy sociopolitical climate played to the strengths of seasoned media companies. John Wagner, who handles…
Tyler JenkinsFebruary 1, 2019
This excerpt is featured in an article originally published by MediaPost. MODERATOR: Joe Mandese, Editor-in-Chief, MediaPost PANELISTS: Bonnie Barest, Managing Director, The Media Kitchen Israel Mirsky, Executive Director, Global Technology…
Tyler JenkinsJanuary 29, 2019
This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond…
Tyler JenkinsJanuary 22, 2019
This excerpt is featured in an article originally published by Marketing Interactive. Amazon is expected to double its ad revenue in the next two years, increasing its stake in the…
Tyler JenkinsJanuary 18, 2019
