This article was originally published by Forbes. Bruce Rogers: Two years into your move from BBDO to OMD, what was that transition like for you, from managing a creative process and…
This article was originally published by Digiday. Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for…
This article was originally published by Adweek. Consumer attention is fleeting, and only the bold and brave cut through the noise. To that end, media in all of its forms...
This article was originally published by Digiday. Marketers and publishers alike are awaiting the debut of Google’s new tools to limit the use of cookie tracking. Google’s update comes on...
This article was originally published by Campaign. Philippa Brown, UK chief executive of Omnicom Media Group since 2007, has been named chief executive of PHD. Brown takes over from Mike...
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The...
This article was originally published by Campaign. Omnicom has promoted Mike Cooper, global chief executive of PHD, to a newly created role as chief executive of Omnicom Media Group APAC...
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
This article was originally published by AdExchanger. Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for...