This article was originally published by The Hollywood Reporter. More than 700 shows vied for Emmy nominations announced July 16, but the real winners may be the outdoor advertising companies…
This article was originally published by Beet.tv. View the interview video here. At this point in the evolution of media, many major-brand advertisers are looking far beyond local news as…
This article was originally published by Beet.tv. View the interview video here. Brands talking about how they have aligned with cause or purpose marketing were hard to ignore at this…
This article was originally published by Beet.tv. View the interview video here. Smart TVs offer amazing new opportunities to target viewers at the household level – but getting your head…
This article was originally published by Beet.tv. View the interview video here. In the age when brand marketers can use cloud-based tools to carry out many of the functions of…
This article was originally published by Beet.tv. View the full interview here and learn more about Overthrow II here. Malcolm Devoy, Chief Strategy Officer, PHD EMEA If advertising agencies were getting…
This article was written by Mark Murray Jones, Chief Strategy Officer, OMD EMEA, and originally published by Adweek. In an increasingly time-poor world, it’s incredibly rare to have the opportunity…
This excerpt was originally published by the Wall Street Journal. This year companies are expected to spend $333 billion globally on online advertising, with plenty of that spending driven by…
This article was originally published by Adweek. Omnicom Media Group is integrating its digital performance and direct marketing units into one standalone performance marketing agency known as Resolution. Resolution combines…
This article was originally published by Video Ad News. In this week’s ‘Buy-Side View’, we chat with Tom Fryett, head of programmatic development EMEA at Omnicom Media Group. In this…