Hania Mattoo

Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding the best vehicles in which to place ads. When there was…

During his six-year tenure at the helm in the UAE, Samara has strengthened the agency’s service offering, created a new agile structure, secured many local, regional and global accounts, and…

Elie Khouri shares his lessons from Nike's anniversary commercial for its "Just Do It" slogan Neither Colin Kaepernick nor Nike need an introduction but their combination in the 30th anniversary…

  Last year, LinkedIn introduced a series of quick-fire chats with agency leaders in their EMEA blog. They recently invited our CEO, Elie Khouri, to take part in an interview…

Why educating disadvantaged children and reducing our carbon footprint are key missions for OMG MENA At Omnicom Media Group MENA, we truly believe that businesses have a responsibility to our…

In her recent piece, Charli Ursell, Senior Director of Digital of PHD UAE talks about data and creativity in media.  Data kills creativity. How many times have we heard this…

In today’s borderless digital world, data protection enters a new era, but how will media companies in the Middle East cover their backs? For media companies across the Middle East,…

By OMD UAE’s Karan Kukreja Blending human emotion with technological advancement is the best way for creativity to thrive, as marketers look for new ways to make a purposeful impact.…

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar What Egypt has experienced in the past 18 months is nothing less…

Wissam Najjar, regional managing director at OMD, talks investment surges ahead of big events Advertising pundits in the Middle East are hoping that the month of Ramadan will give a…