Omnicom Media Group UK announces appointment of Chief Strategy Officer
London (August 1, 2024) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), has named Charlie Ebdy Chief Strategy Officer of OMG UK, effective immediately.
In this newly created role, Ebdy – who was previously Chief Strategy Officer at OMD UK – will work closely with OMG UK CEO, Laura Fenton in driving and shaping the group’s long-term strategic approach to support OMG UK’ s continued growth and momentum.
Ebdy will work closely with Strategy Leaders across the group’s agencies and specialist service divisions to advance OMG’s strategic output, building on the industry-leading product development the group has driven to date. He will also be responsible for leveraging OMG’s Agency as a Platform proposition on behalf of its clients, connecting media, content and commerce to deliver better outcomes. He will remain closely involved in direct client work.
In his previous role at OMD UK, Ebdy headed up a 50-strong department covering strategy, analytics and effectiveness. A prominent figure in the agency’s recent growth trajectory, he celebrates a collection of agency, commercial and individual achievements for his work; including new business wins for C4, Compare The Market, and British Gas, and IPA Effectiveness, Effies and Media Week Awards. Most recently, Ebdy became only the second ever media specialist to convene the IPA Effectiveness Awards in their 44-year history.
Ebdy will report into Laura Fenton, CEO of OMG UK.
Laura Fenton, CEO of OMG UK says, “Charlie is a razor-sharp strategic leader. In his time at OMD UK he has consistently delivered outstanding strategic thinking that delivers competitive advantage for our clients. As Chief Strategy Officer of OMG UK, Charlie will bring that vision to the wider group, helping drive our forward strategy and accelerating our proposition to stay ahead in the areas that matter most.”
Charlie Ebdy, CSO of OMG UK says “There might never have been as much client demand for such deep strategic partnerships, and there’s certainly nowhere better at delivering those than Omnicom Media Group. It’s brilliant to be working with Laura and our incredible agency teams at such a critical time, to take the group to ever greater heights in 2024 and beyond.”
Ebdy’s successor at OMD UK will be announced shortly.
